Primary Element Of The Marketing Strategy Of The Company - 550 Words

Primary Element Of The Marketing Strategy Of The Company (Essay Sample) Content: Marketing mixToyota is rated among the most effective business organizations which applies marketing mix in its different marketing activities of Land Cruiser. Toyota Motors Corporation is a global business organization accepted in the UAE and all over the world for this product. It primarily piles up the 4Ps of marketing mix: product, price, place and promotion. The company Ps has equal implication for the marketing of Land Cruiser products in different organizations. These quantifiable elements of the marketing mix can be used by a company to increase its marketing effectiveness. With marketing mix, the company can have marketing information; so as to measure the results of the marketing activities on its sales. With this it can evaluate the degree of effectiveness of its marketing activities.The prices of Land Cruiser are also determined by the quality. With the affordable price and quality of this model, Toyota has acquired a very effective image among all the con tending business organizations. For the promotion of this product, the company provides several kinds of gains to its customers. The marketing mix and its impact on the marketing of Land Cruiser from Toyota Motor Corporation can be understood with the discussion of the various marketing mix elements:ProductProduct mix is the primary element of the marketing strategy of the company. Toyota is well known for its quality Land Cruiser product. In the UAE, Toyota Motors Corporation and Al-Futtaim Motors divided the automobile products into four categories which were: cars, sport utility vehicles, multi-purpose vehicles and commercial vehicle. Land Cruiser lies in sports utility vehicles.Sports Utility VehicleSUV: FJ Cruiser, Land Cruiser Prado, Land CruiserSUVs are the main staple of the UAE car market. Toyota offers unbridled practicality along with toughness and superior protection. The extraordinary tall ride and an up rated suspension system enable effortless drives over muddy terra ins, desert, and city roads. The New Model Land Cruiser is fitted with a Remote Engine Starter Mobile App, you can control your Land Cruiser and check the status of your car from anywhere around the globe.PricePricing is the most crucial element of marketing strategy of Land Cruiser. The strategies for the pricing schemes of the Al-Futtaim Motors for Land Cruiser product are for the purpose of ensuring market share. Toyota uses a combination of Market-oriented pricing and Value-based pricing.The firm uses the value-based pricing strategy, which sets prices based on the actual and perceived value of the product. The company uses value-based pricing for high-end or more expensive products, such as the Land Cruiser. Toyotas price marketing mix shows that the company determines price levels based on market conditions and customers perceptions.Through pricing mix exhibits their efforts in order to deal with the right target customers in the right place. The current retail price of Land Cruiser in the UAE are as follows;Sports Utility VehiclesLand Cruiser Prado AED 215,900 Land Cruiser AED 129,900 FJ Cruiser AED 140,000 Land cruiser brand of vehicles in the toy pricing is evidently useful and undertaking its marketing strategy In the Toyota company. Land cruiser is able to get and achieve a target market share, a target market share and the pricing to prevent competition. The pricing strategies between Land cruiser and Al-Futtaim motors are as followsLand cruiser concentrates more on the customer satisfaction with low cost and high quality of the products. Land cruiser is affordable by the customers as its products are affordable by the customer.Land cruisers with Al-Futtaim motors has a pricing policy in that for the purpose of ensuring that there is market share. As a result of this pricing marketing strategy the most of the prices are in the 900 denominations which can urge the customers to obtain their own vehicles from Land cruisers vehicles. Land cruisers off er favorable insurance which comprises of huge benefits and as a result of this the customers will be covered for all repairs at Al- Futtaim motors workshop during the customers first year of ownership. And this will also enhance or facilitate members of the family, third party property damage and no claim discount. The supply chain of the motors of the company very efficacious. Al-Futtaim is also a very official distribution of Toyota Motors Corporation in United Arab Emirates. For easy reach of the products they have set up so many services for the delivery of the vehicles. Land cruiser ...